RMS Beauty Cosmetics Review: Are RMS Beauty Products Safe?

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The truth about our skin is that it’s porous. It eventually absorbs almost everything it comes into contact with. This may seem obvious to us now, but for a long time it wasn’t a well known idea. Nowhere did this realization have more of an effect than in the cosmetics industry.

However, those who have used cosmetics over a long period of time, may have started noticing the unspoken side-effects. Whoever said that beauty didn’t come with a price tag? None of us would go near most of the chemicals contained in these products when they’re in their raw form. So, why should it be acceptable to put them on our faces and skin?

This simple question is what drove Rose-Marie Swift, a highly acclaimed makeup artist, to come up with her own brand of organic makeup free of chemicals and harmful toxins. If this sounds like exactly what you’re looking for, then keep reading because this brand will change the way you think about cosmetics forever.

RMS Beauty Explained

Tote bag hanging off chair.

RMS promote natural ingredients.

The history and background of RMS Beauty isn’t your average business start-up story. RMS Beauty was formed in 2008 after the founder Rose-Marie Swift made a shocking discovery. She started to suffer from health issues, both physically and mentally. It turned out that over the course of all those years in the makeup industry, Rose-Marie had exposed her body to an innumerable amount of chemicals. Ultimately, they slipped into her bloodstream and raised her blood-toxin levels absurdly high.

This inspired Rose to create an alternative. The result is makeup that is purely natural and derived from organic ingredients. This makeup is actually healthy for your skin without forcing you to compromise on quality. So, in 2008, RMS Beauty was born. It has been excelling in the natural makeup market (and in the cosmetics industry overall) ever since.  

Each ingredient has been hand-selected for its natural, organic quality. They’re basically ‘fit-to-eat’ in their natural form. Each product is tailor-made to be as effective as possible and work to hydrate and nourish your skin at the same time. How often does your standard foundation or highlighter do that, or at least do so effectively?

RMS Beauty Products Overview

All of RMS Beauty products are developed from the point of view of someone who has worked in the cosmetics industry, and has had hands on experience with makeup for a long time. So each product has been tailored to be as effective as possible and live up to its promises and your expectations. However, the products are also created as mindfully and ethically as possible. RMS Beauty products take into consideration the fact that what goes on our skin, absorbs into our body.

This means that the makeup works to beautify and nourish your skin on the surface and from within. Meanwhile, it keeps your skin moist and thoroughly hydrated. It’s best to think of the ingredients in RMS Beauty products as being ‘alive’ and not ‘dead’ like the over-processed ones contained in conventional makeup brands. They’re effective thanks to their healing abilities, rather than toxifying your blood.

RMS Beauty Living Luminizer Review

Open container of RMS Beauty Living Luminizer.

RMS Beauty Living Luminizer.

According to Rose-Marie Smith, the RMS Beauty Living Luminizer is ‘hands down’ her best-selling product. She uses it on shoots all the time to help make models and actresses look younger. It’s largely used to accentuate the bridge of you nose, your cheekbones, inner eyes and cupid’s bow.

The formula is designed to help reflect light, which means that on top of highlighting the areas it’s applied to, it also helps to prevent extensive damage from the sun. This slows the signs of aging by protecting against the formation of wrinkles and sunspots. On top of this, the Living Luminizer also contains natural ingredients and antioxidants. Substances such as rosemary extract, vitamin E and organic honey are all used. This means that the makeup keeps the surface of your skin hydrated and actively nourishes it, whilst keeping it free of bacteria, and helping to purify your blood too.

New ‘Un’ Cover-Up Review

Open container of RMS Beauty ‘Un’ Cover-Up.

RMS Beauty ‘Un’ Cover-Up.

To try and find a balance between providing makeup that works without contaminating your skin, RMS have designed the ‘Un’ Cover-Up concealer. It effectively conceals blemishes and evens out your skin tone without caking your skin.

Despite it’s confusing name, the product works well to hit that balanced sweet spot we’re trying to attain. It melts into your skin once applied, which makes for better and smoother blending. Simultaneously, it’s light enough to let your skin breathe and not trap oil and bacteria on the surface of your skin. It works especially well to emphasize your skin’s radiance as well as minimize the appearance of pores.

The formula for the ‘Un’ Cover-Up is based on the same principles as the RMS Beauty Living Luminizer, as well as the same ingredients (except for the use of different pigments in the ‘Un’ Cover-Up). This means that the two work well together when used simultaneously and can really help to enhance your skin’s natural radiance and luster.

RMS Beauty Lip2Cheek Review

Open container of RMS Beauty Lip2Cheek.

RMS Beauty Lip2Cheek.

Introducing the RMS Beauty Lip2Cheek range. This brand has developed an natural and healthy solution so you don’t have to carry around 4 different products at all times. Lip2Cheek works as a moisturizer, lip balm, lipstick, and blush. That’s 4-in-1 uses and all organic too.

You can apply the formula directly to your lips to add color to them as well as hydrate and keep them moisturized – like a lip balm. Because the Lip2Cheek formula is made to be as light as possible on your skin, you don’t get as much of the build-up that is so common with conventional balms. This means that it’s easy to apply other lip colors to create different shades and tones.

The formula allows for a smoother, creamier finish which will be reflected on your lips after it’s been applied. The same applies in terms of the formula’s use as a natural blush. It’s easy to blend with your finger because it melts into your skin, rather than gathering on the surface. The ingredients are incredibly beneficial to your skin and will help to nourish from within. They include coconut oil, organic beeswax, jojoba oil, rosemary oil, cocoa, and shea butter among others.

RMS Beauty Raw Coconut Cream Review

Open container of RMS Beauty Raw Coconut Cream.

RMS Beauty Raw Coconut Cream.

A tried, trusted and traditional skin treatment, coconut oil also makes for a highly effective natural makeup remover. However, it does more than just remove your makeup. It also works to nourish and moisturize your skin, helping to keep it healthy and intact. RMS Beauty’s Raw Coconut Cream harnesses the power of coconut oil. It nourishes and moisturizes your skin from the inside out. 

The oil can even be used to treat sunburns as it will help to soothe the skin. It reduces dryness and pain, as well as helping to stimulate blood flow. The coconut oil produced by RMS Beauty is different from conventional coconut oils. They make use of the most modern techniques that don’t utilize heat or chemicals in the pressing process. This leaves the lauric acid and other nutrients intact and in their natural form.

RMS Beauty Magic Luminizer Review

Open container of RMS Beauty Magic Luminizer.

RMS Beauty Magic Luminizer.

The Magic Luminizer is similar to the Living Luminizer in the sense that they both use the same base. That being said, the Magic Luminizer has a wider variety of natural oils and supplements than the Living Luminizer. This makes it more effective in terms of treating your skin.

The RMS Beauty Magic Luminizer gives the skin a warmer tone and is more subtle than the Living Luminizer. I would generally recommend using the Magic Luminizer on pale skin tones only if you want a specifically warmer skin tone. You can also use it underneath the Living Luminizer as the pink undertones can help to boost the radiance of your skin.

The added benefit of Magic Luminizer is that it doesn’t use artificial glitter or shimmer. So, it won’t give your skin that cheap, tacky look that comes with so many conventional products. I would definitely recommend it for medium and darker skin tones. It’s also great for those sunny summer days, or warm clear nights out in the moonlight.

Is RMS Beauty Cruelty Free?

RMS is a company that prides itself on producing ethically-made products. They use only the healthiest, certified organic ingredients in their formulas and modern, clean distillation methods. You can be certain that the company is completely against animal testing. It’s proud to be cruelty free. 

RMS are very open about their production methods and believe that transparency is a key component of running a trustworthy, ethical brand. You can find a list of all the ingredients that they use on their site. They also reveal the production methods involved in creating the formulas, so you can be sure that there’s nothing harmful about their products from start to finish.


Ultimately, RMS Beauty has been around for a good few years and has managed to gather somewhat of a cult-like following among the rich and famous. They’re also loved by avid skincare specialists and customers who are looking for high quality makeup without the downside of toxic, chemical ingredients. 

Rose-Marie started the company with a genuine mission. She’s actively involved in spreading awareness about the healing qualities of natural and organic products. But she also approaches the issue of healthy skin realistically in that she openly says that the best way to achieve beautiful skin starts inside, with your diet. Using makeup only helps to emphasize your beauty – it shouldn’t form the crux of your efforts for a better complexion. Don’t just take my word for it – try RMS Beauty for yourself to nourish your complexion from the inside out!

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