What does Caleb love most - fitness, marketing, or natural personal care? The world may never know. He also likes to pen blog posts which teach you about at least two of those three subjects.Born and raised in New York City, Caleb Backe (MBA) is a qualified, certified expert in personal training, business, health and wellness. Caleb has spent his entire career studying the benefits and effects of natural ingredients on hair, skin and health. He works with Maple Holistics to develop new and exciting personal care solutions, as well as to educate consumers regarding the importance of natural hair and skin care. Caleb also works privately with his personal clientele, helping to rehabilitate businesses, relationships and lives.Caleb has been featured as an expert in publications such as BuzzFeed, POPSUGAR, Business Insider, Forbes, American Express, Bustle, Livestrong, AskMen, HuffPost, Cosmopolitan, GoDaddy, MarketWatch, Under Armour, Romper, TheStreet, Weight Watchers, Yahoo! News, the LA Times and more. He currently resides in New York City with his wife.
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