Do’s and Don’ts of Keratin Treatment
There’s a right way to do everything, and then there’s a wrong way.
What is keratin treatment? Keratin treatment is a very common and popular practice offered through various spas and shampoos. There is Botanical Keratin, and then there is Brazilian Keratin Treatment.
Brazilian Keratin Treatment (BKT) costs anywhere from $150 to $800, depending on the quality of service. It is not uncommon for spas to claim that their BKT is ‘natural’ and an alternative to the chemically-charged treatments out there. The goal is to eliminate frizziness and ultimately straighten out even the most fierce hair textures.
The authenticity of their legitimacy is questionable; true, their treatments may not contain lye or other chemicals of that nature, but there’s one word they’re not telling you: formaldehyde.
Watch out for Formaldehyde!
Formaldehyde is labeled as a carcinogen on cancer.gov and condemned by both the International Agency for Research on Cancer and the U.S. Environmental Protection Agency. Those receiving BKT are exposed to fumes rich in formaldehyde, and also can experience harmful effects from the chemical breakdown in the months following the treatment. This feel-good treatment boasts more harm than help, and is popularized by the media to the extent that many innocent customers don’t even know what they’re getting into.
Products claiming to be formaldehyde-free is the first step to look out for. Botanical Keratin works in the way where the large keratin molecules coat the cuticle in order to saturate the hair in a natural manner. Using a keratin safe shampoo or keratin conditioner is the most effective way for those seeking long-term frizziness protection without the harmful side effects of alternatives.
Maple Holistics carries a line of shampoos in which every single one is enriched with botanical keratin as an additional benefit to please those wishing to enhance their hair texture. There are many other hair products which also offer botanical keratin but never go with one which advertises an alternative to botanical keratin and formaldehyde-free which claims to supply keratin treatment. The real keratin treatment can be applied in one of two ways.
So, which of these two ways is the right way, and which is the wrong way?