Do’s and Dont’s of Keratin Treatment

Published on Oct 01, 2013 in Facts

If there’s a right way to do something, then it is very possible to go wrong. In practicing self-care, one would hope that the extra efforts and dollars doled out to help your hair and body would actually accomplish what they ought to. One treatment that never ceases to impress the customer is keratin. If one were to purchase a keratin treatment, s/he ought to not just hope for, but expect positive results. Boosted hair health, along with smooth, voluminous locks are baseline expectations for such an investment.

What Is Keratin?

keratin treatment for smoother straighter hair

Keratin smoothes and strengthens hair

Keratin treatment is a popular practice offered in various spas and shampoos. It’s popularity stems from keratin’s ability to smooth hair. The “de-frizzing” powers of keratin make it into a buzzword appeal.

Different treatments orient toward different hair goals:

  1. Save the waves! The Soft Keratin Treatment gently takes care of frizz while maintaining healthy curls. If you love your natural hair texture (fine to medium range), but struggle to maintain it without loads of products, this long-lasting treatment is ideal. As a result, you’ll have shiny, manageable waves for the two months following the treatment.
  2. Brazilian Keratin Treatment (BKT) costs anywhere from $150 to $800, depending on the quality of service. It is not uncommon for spas to claim that their BKT is ‘natural’ and an alternative to the chemically-charged treatments out there. The goal is to eliminate frizziness and ultimately straighten out even the fiercest hair textures.

These ‘miracle treatments’ don’t come without drawbacks, however. True, their treatments may not contain lye or other chemicals of that nature, but there’s one word they don’t mention: formaldehyde.

Watch out for Formaldehyde!

avoid formaldehydes

Beware Formaldehydes

Formaldehyde is labeled as a carcinogen on and condemned by both the International Agency for Research on Cancer and the U.S. Environmental Protection Agency. BKT not only exposes customers to fumes rich in formaldehyde, but also inflicts harmful effects from the chemical breakdown in the months following the treatment. Therefore, this feel-good treatment brings more harm than help, and is popularized by the media to the extent that many innocent customers don’t even know what they’re getting into.

Products that claim to be formaldehyde-free are giving the thumbs-up to look out for. Botanical Keratin works in the way where the large keratin molecules coat the cuticle in order to saturate the hair in a natural manner. Using a keratin safe shampoo or keratin conditioner is therefore the most effective way to achieve long-term frizziness protection without the harmful side effects of alternatives.

The Importance Of Using Products With Keratin Explained

Whether your face is framed by bouncy curls, silky straight locks, or thick waves, keratin will always be your hair’s friend. Keratin oil holds the power to keep your hair shiny and smooth, so wave goodbye to unwanted frizz. In fact, this ingredient will even protect your hair against heat damage from straightening or blow drying. Even the seasons can take their toll, drying out the ends of your hair, so let keratin work its magic to protect and condition damaged hair.

get enough nutrients and protein to your hair and body

Give your hair and body the essential building blocks they need!

Eat your protein, and make sure to give some to your hair, too! Already, our hair fiber is made up of 91% keratin. Applying keratin to your hair provides the protein necessary for your hair to grow in both length and strength. The 19 amino acids from this hair healer work to improve the cohesion of hair cells. The treatment soaks in to empower your hair at its core. Promoting hair strength not only keeps it looking pretty and healthy, but also prevents splitting and damage to allow for longer growth.

If you build a Lego tower, and then add more pieces to the top of the tower, it will inevitably grow. Adding more building blocks by definition increases the size of the existing structure. Similarly, coating your hair in its essential amino acids will inevitably promote the growth and strength of the existing strand.

Which Companies Use Keratin In Their Products?

1. Maple Holistics

Maple Holistics carries a line of shampoos in which every single one is enriched with the keratin your hair needs to be its most beautiful self. The products also contain botanical keratin as an additional benefit for those wishing to enhance their hair texture. Whether you’re looking for a simple, nutritious wash or an in-depth hair treatment, Maple Holistics covers all the bases.

maple holistics sage shampoo as part of the botanical keratin line

Maple Holistics Sage Shampoo gives your hair all the keratin it needs

2. TRESemmé

If you want to come back from your week off with glowing locks, check out the TRESemmé 7 Day Smooth System. The keratin treatment addresses heat damage from styling. The product not only reduces frizz, but also protects against threats to hair health.

3. Keranique

Heal your hair from the inside-out with this line of shampoos. The amino acids will empower your hair from its core while fusing together the surface of each strand. Switching out your shampoo for this healthy alternative will yield noticeable results. Expect compliments on your hair’s fullness, thickness, and strength. Flip your hair with confidence.

4. Madam C.J. Walker

Any type of hair will benefit from the “wonderful” pre-wash treatment this company makes. The product is chock full of keratin to build up your hair, heal damage, and empower stronger strands. Before you even get into the shower to shampoo it up, this pre-wash option gives your hair the extra boost to live as its fullest self.

5. Keratin Complex

Whether you’re rocking your natural hue or switching it up, the Keratin Color Care from this company is your all-around savior. The product gently cleanses colored hair while soothing and protecting your hair from any damage resulting from all that style exploration. Don’t hold yourself back from trying out new, wild looks — hair health no longer has to be a restricting factor to this self-expression.


When push comes to shove, keratin is the most basic essential for your hair to thrive. Just like you pack in the protein to build muscle, you also need to provide your hair what it needs to be its strongest self. Because keratin is the absolute foundation of hair health, products containing it are not hard to find. Check the ingredients on the shampoo you use. If it contains keratin and no formaldehyde, you’re good to go. Bonus points for a few essential oils tossed into the mix!

Thanks for popping by! Check out the latest hair care treatments here at Maple Holistics!