The 12 Best Volumizing Shampoos Your Hair Needs

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They say the grass is always greener on the other side. But in the case of lifeless hair, there really is something worth coveting in a little extra volume. What can’t a little lift do for you? From a strictly hair health angle, it leaves you with cleansed strands; but it also gives you that fresh feeling, frees you up for a slow-mo hair flip and opens up your beautiful face for the world to see. I’ve had some very real days where flat hair translated into flat mood.

The same way that it’s difficult not to smile when you’re in bright colors (just me?), it’s hard not to get a little perky when you’re hair is whipping around your face like a mermaid on the bow of a pirate ship. This classic symbol of freedom and sensuality isn’t always so easily achieved. For some, it just takes a generic wash and they’re windswept and leading the fleet into an adventure. For others, their hair needs a little extra help. That’s where volumizing shampoo comes in.

What Is Volumizing Shampoo?

healthy hair

Girl with voluminous hair.

Volumizing shampoo is all about giving your hair lift and bounce. It does this by stripping away all the icky gunk weighing your hair down. Whether that comes from excess product, environmental factors, or overstimulated oil glands, volumizing shampoos have got you. But wait, your hair isn’t naturally oily and you’re still experiencing hair that falls on your scalp like it just ran a 20k? This could mean you have fine hair or thinning hair. Your hair might be perfectly healthy, but the natural make up of fine hair means it’s just a little limp. Volumizing shampoo will lift your hair at the root and perk it up, to turn your fine hair into the finest hair. Wink.

What Kind Of Hair Needs Volumizing Shampoo?

Man with blonde hair.

Liven up flat hair.

Ultimately, volumizing shampoos are for dull, flat hair that’s lacking that little bit of pizzazz and fine hair whose idea of a life of its own is no life at all.  Having said that: in my humble opinion, all hair types can benefit from a volumizing shampoo. They tend to moisturize your hair without weighing it down, and who doesn’t want a little bounce in their step? If you have fine, flat hair, or even frizz, you could definitely use some extra volume, but I don’t like to say that you’re the only one who could use an added kick. For the perfect volumizing shampoo to get your locks bouncing, here’s my list of the best shampoo.

Top 12 Best Volumizing Shampoos Reviewed 2019

1. Herbal Essences Body Envy Shampoo Review

Bottle of Herbal Essences Body Envy Volumizing Shampoo.

Herbal Essences Body Envy Volumizing Shampoo.

Let’s start with Herbal Essences Body Envy. You know the fragrance, now know your product. It’s easy when you’re at the store to just grab whichever one of the brightly colored Herbal Essence bottles are closest. You know it’s quality and you know it smells good. But Herbal Essences doesn’t just go around mass-producing shampoos to keep the supermarket aisle colorful, their range actually has different functions. Herbal Essences Body Envy will give you a light citrus-y, clean smell while giving your locks the lift they crave. You’ll feel like you’re on a Hawaiian vacation every time you close your eyes, breathe in, and run your fingers through your hair. So, next time you’re looking for that added volume just make sure you pick up the orange bottle. Orange! Bottle!

2. Aveda Pure Abundance Shampoo Review

Bottle of Aveda Pure Abundance Volumizing Shampoo.

Aveda Pure Abundance Volumizing Shampoo.

What do you think when you read Aveda? Clean, minimalist, quality, right? Of course, right! When it comes to volume, Aveda has an entire range dedicated to boosting your hair. Created with fine hair in mind, the Aveda Pure Abundance range is up there in terms of quality, formula, and scent. The signature scent comes from pure floral essences like jasmine, peppermint, and palmarosa so you won’t only look like you just stepped out of an exotic hot spring, you’ll smell like it, too.

I’m a big fan of synchronicity when it comes to hair care routine. I love finding a brand that does it all. In terms of scent, it gives you that signature whiff, instead of a concoction of confusion; in terms of hair care, using the same range means that your hair can acclimatize and respond to your new routine quickly and more effectively.

3. Joico Body Luxe Shampoo Review

Bottle of Joico Body Luxe Volumizing Shampoo.

Joico Body Luxe Volumizing Shampoo.

Humectants, what are they? They’re a group of natural ingredients that attract moisture from their surroundings. Most beauty products contain some humectants, but Joico Body Luxe is unique in its use of natural humectants. What’s the difference, I hear you ask? Synthetic humectants pull moisture without replenishing the original source, natural humectants do it all. This means that if you’re using a synthetic-based shampoo, the oil from your scalp will be distributed through your hair follicle keeping it strong and shiny for a while, but resulting in long-term damage to your poor, parched scalp.

Joico’s natural ingredients like oat amino acids mean that your strands stay naturally hydrated and your scalp gets to enjoy the same treatment! This is amazing news for volume seekers as you need an even distribution from scalp to tip to create a light, bouncy look and feel.

But wait, there’s more! That’s right kids, you’ve not only got your lightweight moisture down, but Joico Body Luxe is based in oatmeal. Yup, the very same protein that keeps you strong and full for hours does the same for your hair. This shampoo is a small price jump from the others, but it’s definitely on the higher end of the drug store brands.

4. Bumble and bumble Thickening Volume Shampoo Review

Bottle of Bumble And Bumble Thickening Volume Shampoo.

Bumble And Bumble Thickening Volume Shampoo.

Bumble and Bumble just makes people happy. From their cutesy name to its cult following, the Bumble and bumble guys are doing something right. How do they get it so right? Years and years of industry experience, that’s how. Starting out as a single salon in NYC, Bumble and bumble branched out into an empire to fill a gap in the product market that they felt needed filling. Talk about ingenuity! Their products come at salon standards, so you’ll see them in your sister’s bedroom and at your stylist’s chair.

Their thickening shampoo, Bumble and Bumble Thickening Volume shampoo is loved by all as a two-in-one thickening and volumizing shampoo. What’s the difference? Thickening works from within the strand whereas volume works from the root. The key is always lightweight. Lightweight and moisturizing is a very delicate balance as oils almost always weigh your hair down. But somehow this guy gets it done. It even contains aloe vera gel and is sold at Nordstrom in addition to many other retailers.

5. Sebastian Volupt Shampoo Review

Bottle of Sebastian Volupt Volumizing Shampoo.

Sebastian Volupt Volumizing Shampoo.

What’s all the fuss about Sebastian Volupt? I mean, it’s Sebastian. They’ve been around since the 70’s, revolutionizing hair care products and education – they’re the real deal. They attribute their success to their incredible ‘cushioning particles’. Unsure what that means exactly, but it definitely does the trick. Whatever they’re doing, they’re doing it well… and the price tag shows it. Nevertheless, this shampoo is just what you need to give your hair the added support for maximum volume. It contains cactus extract and jojoba oil to nourish your hair from the inside out.

6. John Frieda Luxurious Volume Touchably Full Shampoo

John frieda touchably smooth

John Frieda Luxurious Volume Touchably Full Shampoo

This John Frieda Luxurious Volume Touchably Full shampoo is made with caffeine vitality complex. Caffeine is great for stimulating while providing energy and vitality. Even though this shampoo is great it’s not silicone-free, paraben-free, or sulfate-free. These ingredients make for a thick lather. The Luxurious Volume line works to smooth hair strands. You can also buy the Root Booster Blow-Dry Lotion and Fine to Full Blow-Out Spray as heat-protectants and styling products. This product is also vegan and has never been tested on animals. After massing this into your wet hair, use the Touchably Full conditioner.

7. Pantene Pro-V Sheer Volume Shampoo

Pantene Pro-V Sheer Volume Shampoo

Pantene Pro-V Sheer Volume Shampoo

This silicone-free shampoo is great for cleaning oily hair and great for adding volume to fine hair. It also can hydrate your hair every single wash so your hair feels oh so soft. It’s also great for treating any scalp issues like dandruff and scalp acne. Yes, that is a thing. It adds volume even when your hair air dries. You can buy Pantene Pro-V Sheer Volume Shampoo at your local drugstore for a pretty good price. The formula is gentle enough to be used on color-treated hair as well. To get all the benefits of using this shampoo, you should use the Pantene conditioner right after you rinse out the shampoo.

8. Briogeo Blossom & Bloom Ginseng + Biotin Volumizing Shampoo

Briogeo Blossom & Bloom Ginseng + Biotin Volumizing Shampoo

Briogeo Blossom & Bloom Ginseng + Biotin Volumizing Shampoo

This shampoo is a sulfate-free formula is great for all hair types like, straight, wavy, curly, and tightly coiled. This Biotin Volumizing shampoo will effectively clean your hair without removing essential oils or making your hair look dull. It will increase the volume of your hair without making it sticky or stiff. The majority of the formula is derived from natural ingredients. The ginger, ginseng, and biotin help stimulate the hair follicles to improve your hair growth and immediate fullness. It’s also silicone-free, cruelty-free and vegan-friendly. You can find it at Sephora for a fairly decent price.

9. Kerastase Bain Densité Shampoo

Kerastase Bain Densité Shampoo

Kerastase Bain Densité Shampoo

Out of all hair products, this one is a salon favorite. This is recommended for those who have hair that lacks volume or fine hair. The formula contains ceramides that work by strengthening each of your strands when you use it. The hyaluronic acid plumps the hair while keeping it moisturized. You should know that this product does not contain keratin, even though the name sounds like it should.  It’s great for color-treated hair since it makes your hair look and feel healthy and shiny. It’s not cheap but also not that expensive. It can easily be bought on Amazon.

10. NatureLab. Tokyo Volume Shampoo 

NatureLab. Tokyo Volume Shampoo

NatureLab. Tokyo Volume Shampoo

Frequently used by celebrity stylists, NatureLab. Tokyo Volume Shampoo is so great because it contains argan oil. When it comes to achieving different hairstyles, argan oil is a great ingredient to have in the products that you use. That’s another reason why argan oil is found in many skincare ingredients. It’s a vegan shampoo, meaning that it’s cruelty-free. It also protects hair color while giving your hair volume so it can be thicker and fuller.

11. Living Proof Full Shampoo

Living Proof Full Shampoo

Living Proof Full Shampoo

If your hair needs volume and is prone to breakage, then you’ll want to try Living Proof Full Shampoo. This product helps adds volume while strengthening your hair so it becomes your best hair yet. It helps keep hair cleaner for longer since it repels oil and dirt. It’s sulfate-free and silicone-free so you don’t need to worry about further damaging your hair. It can take your flat hair and make it behave like it was always naturally full and thick. It’s a bit expensive on the Ulta website but well worth the price.

12. OGX Thick & Full + Biotin & Collagen Shampoo

OGX Thick & Full + Biotin & Collagen Shampoo

OGX Thick & Full + Biotin & Collagen Shampoo

This shampoo is enriched with nutrients. The collagen, hydrolyzed wheat protein, and biotin all work together to give you thicker, fuller, and healthier hair. The company, OGX only uses sustainable ingredients. They want to texturize each and every strand of your hair. It’s sulfate-free which is great because it’s gentle enough to use every day on damaged, oily, or color-treated hair. It has a shea butter scent and creates a thick lather. If you are looking for a product with natural ingredients that can add luster back into your hair, then this is a great option.


So, there are many clever and natural ways to inject life into your hair. Will you start a whole new routine with a whole new range of products, or just introduce a volumizing shampoo? Whatever you choose, with these quality products you’re sure to see the boost you’ve been looking for, on your budget. A word of warning though, just because you feel like you’re in a hair commercial, people don’t respond too well to excessive hair flipping. Especially on public transport. Take my word for it. Limit yourself to one hair flip per interaction and a knowing smile. Then, enjoy the obvious question: did you do something different with your hair?