Joico Color Butter Review

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Changing hair color is a fun way to create a fresh look. Whether it’s at the start of a season, new year, or just an ordinary day, dying your hair a gorgeous shade can bring renewal and give you a boost of confidence. Going for bold colors like red, pink, blue, green, or titanium might not be something you’d normally consider, but the good thing about the Joico Color Butters is that they eventually wash out, so there’s no commitment.

How To Fight Color Fade In Hair Naturally

Woman in a steaming hot shower.

Washing hair often can strip color quickly.

Whether you do it yourself or at the salon, dying hair can be costly, time-consuming, and damaging to the hair if you do it too often. No doubt you want the color in your hair to last. Fortunately, there are ways to fight color fade in hair naturally…

  • Avoid shampooing your hair too often. Shampooing your hair 2-3 times a week instead of every day can go a long way to protecting the color in your hair.
  • Use hydrating shampoos with gentle ingredients. Sulfate-free and natural ingredient shampoos are gentler on the hair and do less damage to color.
  • Chlorine might be responsible for color fade. To combat color fade when going swimming, apply a nourishing oil to your hair to protect it before entering the pool. Alternatively, simply wear a swimming cap to ensure maximum protection from the chlorine.
  • It’s no secret that color fade and brassiness is often caused by too much sun exposure. It’s not just your skin that needs sun protection, your hair does too. Applying a hair product with SPF protection or wearing a sun hat when spending time outdoors will help the color in your hair last longer.
  • Wash your hair with cool water after applying conditioner. Hot water opens the cuticle which can cause color to wash out.

Joico Color Butter Ingredients Breakdown

The ingredient list is pretty long – I won’t tire you with a rundown of every single ingredient. Just to get a general idea, the Joico color butter contains a mix of natural and synthetic ingredients which include preservatives, solvents, emollients and more…

Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride, Butylene Glycol, Cetyl Esters, Glycerin, Dimethicone, Lanolin, Phenoxyethanol, Amodimethicone, Olea Europaea (Olive) Fruit Oil, Hydrogenated Olive Oil, Olea Europaea (Olive) Oil Unsaponifiables, Butyrospermum Parkii (Shea) Butter, Aleurites Moluccana Seed Oil, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Hydrolyzed Keratin, Pentapeptide-30 Cysteinamide, Pentapeptide-29 Cysteinamide, Tetrapeptide-29 Argininamide, Tetrapeptide-28 Argininamide, Polyquaternium-37, Dicaprylyl Carbonate, Tetrasodium EDTA, PEG-4 Laurate, Cetyl Ethylhexanoate, Bis-Isobutyl PEG/PPG-20/35/Amodimethicone Copolymer, Octyldodecanol, Ceteareth-20, Citric Acid, Lauryl Glucoside, Trideceth-12, Cetrimonium Chloride, Polysorbate 80, Steartrimonium Chloride, PEG-6 Methyl Ether Dimethicone, Arginine, Aminomethyl Propanol, Isopropyl Alcohol, Iodopropynyl Butylcarbamate, Limonene, Linalool, Fragrance/Parfum, HC Blue No.16, Basic Yellow 57 (CI 12719), Basic Red 76 (CI 12245).

If you read through the ingredients, you’ll notice that the product contains various oils that nourish the hair, including fruit oil, hydrogenated olive oil, and seed oil. It also contains shea butter which is highly nourishing and moisturizing for hair. The Behentrimonium Chloride and Phenoxyethanol work as preservatives, and the Cocodimonium Hydroxypropyl Hydrolyzed Keratin and Hydrolyzed Keratin leave hair soft and silky.

Joico Color Butter Review

Joico Color Butter.

Joico Color Butter.

The great thing about the Joico Color Butter is that you only need to leave it in for 5 minutes! Most DIY hair dyes I have come across need to be left in for at least fifteen minutes if not more. Joico is a great option if you lack the time or patience to sit around for thirty minutes while the dye sets in.

Joico Color Butter is available in blue, green, pink, purple, red, and titanium. It adds fresh color to your hair while working as a conditioning agent. Apply the Color Butter to dry hair for intense color or apply to damp hair whenever you feel your color has faded and you would like a fresh burst of color. Feel free to experiment with mixing colors till you get your desired shade.

The titanium looks great in a balayage. For a cool blue-ish tone, mix one-part blue with one-part titanium. Looks awesome! The red looks great on brunettes, while a pink ombre or full application can look awesome on blondes.

What’s fun about the Color Butters is that they come in bold tones to amp things up for a short while. If you don’t feel like committing to blue, pink, or purple hair for the long term, you can do try a temporary metal sheen or popping pink or red or any other burst of color on your hair.

The Joico website recommends using the Color Butter on dark to light blonde hair or on bleached hair. You can still give it a go if you’re a darker-haired girl. The color might be more muted but still lovely. You can also apply the color butter to human hair extensions or wigs.

How Long Does The Color Last?

The color lasts 8 to 10 washes. It’s great for trying a temporary color or if you love to change your hair color frequently. Dying with color butter does significantly less damage to your hair than permanent dyes. On the contrary, it contains moisturizing properties that leave hair soft and silky after applying the color. Plus, the Color Butters smell nice which is unexpected for a hair dye.

To apply the temporary dye, simply buy a jar of the Joico Color Butter online or in-store and follow the instructions on the jar. It’s sold on Amazon, Ulta Beauty, Walmart, and other locations. Remember to wear gloves before applying the dye to prevent staining on your hands.

A 6-ounce jar costs approximately $20. You might need to use an entire jar for a single application if you have a lot of hair. $20 for a single application is not the cheapest at-home hair dye you’ll find, but for a dye that does no damage and works as a conditioner at the same time, the price might be worthwhile.


You don’t need an excuse to change your hair color, it’s a fun thing to do on an ordinary day. And it’s even more fun afterwards when your dyed hair looks and feels amazing. Enjoy the compliments!