Beautycounter Brand Review: Bring The Beauty Counter To You!

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These days, most of us are aware of the harmful chemicals contained within most over-the-counter hair and skincare products. This has given way to a renewed movement of natural and holistic products that can be used as an alternative to the conventional products we’re used to.

Due to the momentum of this movement and growing desire for natural products, the realm of holistic skin, hair and healthcare  is no-longer reserved for bare-footed, hippy-types and has seen its first major breakthrough into the mainstream in recent years.

One of the few companies that has adopted this philosophy in its entirety and structured their business model around providing clients with reliable, chemical-free products is Beautycounter. It’s rare to find a company with such a wide product range – all of which is organic and holistic.

This is what separates the Beautycounter brand from most other brands in the field of natural products. Generally, an organic brand will focus on a handful of items for skin or hair treatment and aim at targeting a specific section of the market. Beautycounter, on the other hand, has a product line of over 100 products – making them a one-stop-shop for all your skin and beauty needs.

So if you’re interested in substituting your chemical-based beauty products with something that’s friendlier to your skin and the environment, but aren’t quite ready to make the full change to an organic lifestyle – then Beautycounter is perfect for you.

The range is just as effective as your conventional, over-the-counter skin treatments. However, they are specifically designed to be free of the toxic chemicals that are bad for your health. We’ve also gone through the effort of choosing a few of our favorite products in the line in order to make your life a bit easier. That being said, Beautycounter is a trustworthy and reliable brand, so you can be sure that any of their products is made to the highest standards.

History And Background Of Beautycounter

Gregg Renfrew, founder of Beautycounter, in an office.

Gregg Renfrew, founder of Beautycounter.

Beautycounter was formed in 2013 by a women named Gregg Renfrew. The brand was formed around the idea of creating holistic products that were free of many of the harmful chemicals that are contained in most of the skin and hair products available on the market today. Sound familiar?

Gregg started in the merchandising industry by working for people like Martha Stewart and Susie Hilfiger, so she had a good idea of the how the retail industry worked long before starting her own business. In fact, Gregg’s passion is vested in more than just creating products that are free from harmful chemicals, but is centered around creating awareness of the dangers that harmful ingredients may pose on our health.

Her company has banned the use of 1500 chemicals that are commonly used in cosmetics products and hair care treatments. This staggering number should give you a good indication of how common this issue is, and how regularly we are exposed to harmful chemicals.

But besides banning the use of chemicals in her personal brand, she also founded a non-profit organisation known as the Environmental Worker’s Group verification program. This group is dedicated to ensuring that consumer know about the ingredients that are contained in their brands of choice, as well as trying to prevent or persuade manufacturers to avoid utilizing toxic ingredients in their formulas.

So healthy living and holistic products are more than just a business for Gregg, it’s something she’s dedicated her life to. I love learning about brands and people like this – whose ‘bottom line’ is not only to profit, but to push a cause that is close to their hearts. Beautycounter is one of the few brands that genuinely and sincerely backs the cause that they stand for.

This makes them stand out in a market that is ruled by superficial trends and clever marketing strategies. It’s hard to find a brand you can trust to provide quality products in an ethical manner – yet Beautycounter manages to hybridize this so efficiently.

Beautycounter Company Mission

The company’s mission is centered around this philosophy and each product is produced with this in mind. So you can be sure that Beautycounter will be around for a while, and is sure to be a progenitor of positive change in an industry that needs a breath of fresh ideas and healthier, more ethical products.

As a bit of ad-lib, Beautycounter also has an amazing blog that can be found on their website. This is updated regularly and gives you interesting insights into the chemicals that you should keep an eye out for. It also discusses new innovations, developments and technologies that might be of interest to anyone who’s looking for holistic products or is concerned about the products that they use.

It’s one of the few blogs I’ve found that manages to balance promoting the business it belongs to, whilst providing interesting, factual information on the industry. This makes it easier to read, as I don’t feel like they’re going to offer me a product or promotion at the end of the article, and makes for genuinely interesting reading. If you’d like to find out more about what this brand is about, I’d recommend reading a few articles in their blog.

Beautycounter Product Overview

The hunt for finding the right cosmetics products can be tiresome and costly, as we go from brand to brand trying to find the one that best suits us. People tend to be quite loyal to cosmetics brand that they like (and trust for that matter) so once they’ve found one, they generally stick with it. If your brand happens to be an ethical one, with non-toxic ingredients – then you don’t have too much to worry about.

However, if you examine the back of the product and find ingredients such as fragrance, sulfates, parabens, anything related to phthalates, toluene and formaldehyde – stop buying them immediately! These, among 1500 others,  have been labeled as carcinogens or dangerous in general and can have seriously negative effects on the quality of your skin and health with continued use over time. Not to mention the various effects they can have on your hormonal balance – something women really have to look out for.

Display of beautycounter products.

Beautycounter products.

Finding a brand that provides you with the same kind of quality that you’ve come to expect from a conventional makeup brand, but doesn’t have all the harsh ingredients is important if you use makeup on a regular basis. In order to make your search easier, we’ve selected a few of the more commonly used cosmetic products that people use on a regular basis and written a small review on them. The difference is that these don’t contain most of the harmful products that can damage your skin over time, so they’re good for your health and quite cost effective.

Beautycounter Rejuvenating Toner Pad Review

Having a good skin toner is an essential part of any skincare routine and can really make a noticeable difference in your skin’s complexion. Most toners contain an alcohol-based solution or sulfate which makes it effective in cleansing your skin and getting rid of any excess dirt or oil buildup.

However, this can penetrate the surface of your skin and wind up in your bloodstream, which can have a negative effect on the quality of your skin by speeding up the aging process. Beautycounter came up with an effective alternative that’s free of any fragrance or alcohol-based sulfates or parabens.

The solution comes in the form of their Rejuvenating Toner Pads. They’re enriched with natural, holistic ingredients and are free from all of the harmful chemicals we want to avoid. The pads are also really easy to use! Simply wipe your face with one after your regular facial routine. The pads are designed to reduce the appearance of pores on the surface of your skin with extended use.

This means that your pores will get clogged less often, as they won’t be as exposed to the dirt, oil and dead skin cells that tend to gather on our faces over the course of a day. This is especially beneficial for those of us who have naturally oily skin. Blemishes such as blackheads and pimples are common with these skin types, so by sealing your pores – you can ultimately prevent these blemishes in the first place. The pads are more costly than your average toner, but should last you just over a month.

Beautycounter Rejuvenating Radiance Serum Review

Beautycounter's rejuvenating radiance serum.

Beautycounter rejuvenating radiance serum.

This is one of the few products that I would list as a definite ‘must-have’ in the Beautycounter product line. It’s basically an anti-aging cream that’s been enriched with vitamin C, chamomile extract, shea butter, apricot extract, lemon fruit extract and a ton of other healthy, natural ingredients.

It can be applied after your daily facial routine both in the morning and at night, just before you go to sleep. It should be applied before your moisturizer and the effects can be noticed early on the treatment process.

The serum helps to reduce the signs of aging by hydrating the skin and making it more supple. This means that you’ll be able to prolong or prevent the signs of wrinkles or help to smooth them out and reduce their effectiveness. It’s thicker than most anti-aging serums, so it tends to sink deep into your skin and work from within. This means that your skin will remain hydrated and plump for longer.

The serum also has more of an effect on enabling cell and tissue growth as the various natural ingredients get to work on rejuvenating your skin and revitalizing your complexion. It’s never to early to start using an anti-aging cream, especially if you find yourself outdoors often or in direct contact with the sun.

Preventing the signs of aging can only be done effectively if you take these factors into account. So be sure to use a healthy, natural sunscreen if you’re ever outdoors and stay away from fatty, oily foods. Stick to your facial routine every day!

Free-radicals are the main cause (other than age) for the symptoms of the aging process. These are molecules that merge with our cells and cause chain reaction-like damage in our bodies. By cleansing your skin and body on daily basis with antioxidants and avoiding the sun and fatty foods, you can actively slow or even prevent the more drastic signs of aging such as wrinkles and dry, flaky skin. Treating aging is a process that needs to be repeated, as there isn’t a one-treatment wonder product – yet!

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Beautycounter Rejuvenating Night Cream Review

Unlike most conventional moisturizers, the Rejuvenating Night Cream is loaded with natural ingredients that not only help to moisturize your skin, but also to encourage cell and tissue growth. This keeps your skin supple whilst you sleep. The added benefit of using the cream while you sleep is that it’s more effective and can be absorbed deep beneath the surface of the skin. It isn’t affected by excess UV rays, sweat and exposure to air pollutants.

The Rejuvenating Night Cream contains a variety of natural emollients (unlike the alcohol based sulfates of conventional moisturizers) such as shea butter, apricot oil and almond oil. This means that the cream is as effective as your conventional moisturizers and doesn’t come with any of the harmful side-effects that are common in chemical based treatments.

To apply the oil, use it as you would a normal moisturizer after your evening facial routine and allow it to seep into your skin overnight. After a week or two of continued use, your skin should show signs of better elasticity and therefore reduced signs of aging such as dry, tired skin and wrinkles.

Beautycounter Rejuvenating Eye Cream Review

Beautycounter's rejuvenating eye cream.

Beautycounter rejuvenating eye cream.

The skin around our eyes is the most sensitive to the signs of aging because it is the thinnest skin on our bodies and contains fewer oil glands beneath the surface. This means that the skin tends to dry out sooner and shows the signs of aging earlier than other areas on our face and body. These could include wrinkles, fine lines and a darkening under the eyes that makes them look sullen and ‘sunken-in’.

If you notice that you’re experiencing problems under your eyes, I’d recommend investing in the Rejuvenating Eye Cream. The cream is rich in natural emollients and other skin repairing oils that help to penetrate your skin and nourish it from within.

This effectively helps to strengthen the healing effects that happen while you sleep and can help to reduce the signs of aging, as well as prevent them from occurring if you start using the cream soon enough.

Apply the cream to your skin directly after your regular facial routine and after using a skin toner. Do this in the morning and before you go to sleep in order to achieve the best results. Leave it in over the course of your day/night and allow the cream to go to work. If, however, you are already suffering from wrinkles, fine lines or dark spots under your eyes, then I’d recommend using the Beautycounter Countertime range of eye creams and skin treatments. They’ve been specifically designed to treat older skin, or skin that is already affected by the symptoms of aging.

Beautycounter Dew Skin Moisturizer Review

Due to the fact that I tend to have normal to oily skin, I’ve gone through a fair share of moisturizers over time. My skin is pretty complicated, which is why I usually don’t stick with a moisturizer for too long, as they tend to leave my skin feeling overly oily or give me an unbalanced complexion. So I know all about the troubles of finding a good moisturizer!

Thankfully, the Beautycounter Dew Skin Moisturizer is one that I can safely say is well worth the investment. It works really well for dry skin types as it’s rich in natural ingredients that get absorbed into the skin and help to nourish it from within. However, the versatile formula also means that it’s suitable for use on oilier skin types and does the job of keeping your skin hydrated without feeling too oily quite well.

It has a great spread and layers easily too – making it a ‘no fuss’ addition to your regular beauty routine. Frankly, I’ve never had such fun spending time applying a moisturizer – it’s like my skin looks forward to the treat that Dew Skin Moisturizer is. The only issue I would argue may be concern for certain people is that it only comes in five shades. So long as you can find a shade that matches your skin, you should be fine.

Finally, I really love that all of the ingredients in this product are safe for regular use and are actually very beneficial to your skin in general. As a company, Beautycounter has made their own list of around 1500 different chemicals that they avoid in their products. So you know you’re getting the best for your skin and your health in general when you stick with them as a brand. I’d highly recommend them for anyone who takes interest in holistic medicine or who simply wants to cut toxic chemicals out of their life. A definite must-have!

Beautycounter Never List Explained

In more recent years, the EU has banned around 1400 different chemicals from various personal care products. This is largely because they deem these chemicals to be unsafe for human consumption or the environment as a whole. This quite a radical leap when compared to the FDA’s ban on only 11 ingredients in total – I hope that put’s the seriousness of the issue into perspective.

In order to show their support for the initiative, Beautycounter has created their own list of over 1500 (a lot more than either the EU or the FDA’s list so far) of chemicals that they have banned from their products. This means that you will never find these chemicals in any of their products and they try to create awareness about the harmful nature of these chemicals for the general public too.

Some of them include Benzalkonium chloride, BHA and BHT, Coal tar hair dyes and other coal tar ingredients, Ethylenediaminetetraacetic acid (EDTA), Ethanolamines (MEA/DEA/TEA), Formaldehyde, Hydroquinone, Methylisothiazolinone and methylchloroisothiazolinone, Oxybenzone, Parabens (methyl-, isobutyl-, propyl- and others), Phthalates (DBP, DEHP, DEP and others), Polyethylene glycol (PEG compounds), Retinyl palmitate and Retinol (Vitamin A), Sodium Lauryl Sulfate and Sodium Laureth Sulfate (SLS and SLES), Synthetic flavor or fragrance, Toluene, Triclosan and Triclocarban.

Is Beautycounter Cruelty Free? Does Beautycounter Test On Animals?

Beautycounter has made it their goal to be an ethical brand – at all costs. In order to fill this role as a competitive natural cosmetics brand, testing their ingredients or products on animals is a definite no-no. In fact, the organisation created by Gregg Renfrew (the founder of Beautycounter) known as the Environmental Worker’s Group is designed specifically to route out companies and businesses that make use of such testing methods.

You can be sure that all means necessary have been taken to ensure that the products made by Beautycounter are healthy, natural and made ethically.


Beautycounter is a brand that is focused on providing the kind of effectiveness you’ve come to expect from your regular cosmetics products without the harmful side-effects. Finding a brand that is as committed to quality and excellence as they are to ethics and healthy manufacturing procedures is rare – even though the trend is slowly starting to catch on.

In my opinion, brands like Beautycounter are setting a benchmark for the future of cosmetics and will definitely shape the industry in the future. Why wait for the industry to change around you? Why not be an active participant in forming the change yourself and try some of the Beautycounter range. The results will change your perspective on what you can and should expect from your skin care products forever.