100% Pure Cosmetics Review: Purely Effective?

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All too often we hear about the dangers of chemical ingredients. It’s largely known that they have potentially harmful effects on our skin and health in general. Yet I constantly seem to find myself scratching my head when I see friends using brands that I (and they) know contain these very chemicals. Unfortunately, some of us are quick to shy away from natural products for fear that they don’t work as well. But the truth of the matter is that over time, using chemical-based treatments can be detrimental for your health.

So my advice to anyone tinkering on the brink of making a decision or not – just try it. At least try a natural range at some point and see what it does for you. I can almost guarantee that you won’t be disappointed by the results. That brings me onto 100% Pure, where the name gives you the clearest idea of what the brand is about in itself.

100% Pure Cosmetics History and Background

100% Pure Logo.

100% Pure Logo.

This brand was the brain-child of Suzie Wang. While she was in college, she managed to figure out a way to prevent natural ingredients from oxidizing once they were applied to your skin. This is one of the main reasons why many people tend to stay away from natural products in general.

Today, the 100% Pure brand is used as a benchmark for creating natural skin and beauty products. Wang is personally involved in selecting and testing each ingredient used in her formulas to ensure that they are safe and effective. So, if you’re interested in cutting down the amount of chemicals you ingest on a daily basis, 100% Pure is 100% for you. 

100% Pure Cosmetics Product Overview

Makeup brushes in a pot and on the table.

Makeup brushes.

As the name of the brand clearly states, 100% Pure is all about creating products that are exactly that – 100% Pure. This means that they contain only organic, natural ingredients. They’re completely free of harmful chemical additives. These ingredients include substance like  fragrances, solvents, sulfates, formaldehyde (a shockingly common ingredient) and parabens among others.

Besides this, I’ve met a few people who consider themselves to be living a healthy lifestyle. They watch what they eat and exercise regularly. But they continue to use the same old cosmetics and skincare products. This is irony that I feel needs to be corrected. So, let’s look through some of 100% Pure’s top products. I hope it gives you a good indication of why they’re the right choice when it comes to choosing a makeup brand that is stylish, effective and good for you.

100% Pure Fruit Pigmented Ultra Lengthening Mascara Review

Open tube of 100% Pure Fruit Pigmented Ultra Lengthening Mascara.

100% Pure Fruit Pigmented Ultra Lengthening Mascara.

I generally tend to stay away from mascara’s as I usually struggle to apply them. They also never give me the natural finish I’m looking for. It’s always a dramatic look. So when I got a hold of the Pigmented Lengthening Mascara from 100% Pure, I basically found exactly what I was looking for. The mascara is specifically formulated to lengthen your lashes. You get the length without weighing them down.

Everything about this mascara seems to have an air of specificity. You get the feeling that all the ingredients are there for a reason. No more and no less. For instance, the brush is slightly indented in the center. This enables it to grip your lashes better and help to individually define and lengthen them. I can honestly go on about this product for a few more pages if I really wanted to – but I wouldn’t want to waste your time. The fact of the matter is, I’ve yet to find all natural and vegan mascara’s that performs as well as the Pigmented Lengthening Mascara does.

100% Pure Mattifying Primer Review

Pump tube of 100% Pure Mattifying Primer.

100% Pure Mattifying Primer.

The 100% Pure Mattifying Primer really is a godsend for those looking to reduce and control the sebum oil on your skin. It simultaneously hydrates your skin so it never feels dry or irritable. The formula utilizes rice starch to help control the oil in your skin. Hydration comes from ingredients like aloe leaf extract, olive oil, vegetable glycerin and squalane. The primer also melts into your skin quite quickly. It doesn’t leave it feeling like it has a layer on the surface – so it’s easy to apply your makeup on top of that.

I’d recommend this to people with oily skin types as a necessity under your makeup. It makes a world of difference and helps to smooth and nourish your skin at the same time. Plus the feeling of not having to deal with sheen throughout the day makes your life a whole lot easier.

100% Pure Coconut Body Scrub Review

Tub of 100% Pure Coconut Body Scrub.

100% Pure Coconut Body Scrub.

When it comes to keeping your skin vibrant and healthy, nothing is more effective than a good old-fashioned body scrub. However, making sure that it’s an organic and all-natural body scrub is imperative to maintaining healthy skin. Coconut is a well-known natural antioxidant. Coconut oil helps to prevent the formation of germs, bacteria and free-radicals on the surface of your skin. So by treating your skin on a regular basis with the 100% Pure Coconut Body Scrub you reduce the build up of dead skin cells. 

The body scrub works by penetrating your skin and hydrating the cells from within, whilst actively exfoliating the surface of your skin in a mild, yet effective way. I would highly recommend this product as it’s a great natural emollient to have around the house and is especially helpful for balancing oily or combination skin types, whilst hydrating dry, cracked skin.

100% Pure Coffee Bean Caffeine Eye Cream Review

Tube of 100% Pure Coffee Bean Caffeine Eye Cream.

100% Pure Coffee Bean Caffeine Eye Cream.

Recently I’ve taken to using a combination of lavender essential oil and ylang ylang to help get me to sleep a bit earlier. However, to prevent the formation of fine lines and dark circles around my eyes, I’ve started using the 100% Pure Coffee Bean Eye Cream. I use just half a pump of the Coffee Bean Eye Cream once in the morning and once before I go to sleep. The moisture spreads pretty easily and dissolves into the skin. This means that you won’t have to worry about any stickiness over the course of your day.

You can also layer foundation or concealer over the cream without any risk of having it run. In my opinion, it’s never too late to start worrying about treating the signs of aging. The earlier you start, the better. If you’re not sure where to start, 100% Pure Coffee Bean Eye Cream might be for you. It’s all natural, cruelty free and very effective. It’s hands down one of the best eye creams I’ve tried.

Is 100% Pure Cruelty Free?

Woman sleeping surrounded by flowers.

Girl lying with flowers.

This brand prides themselves on providing effective, healthy and natural skin treatments. 100% Pure goes to tremendous effort to ensure that not only are their ingredients and products 100% pure and organic, but also 100% cruelty free. The brands founder, Suzie Wang, was inspired to create the brand once she saw the harmful effects of the chemicals used in conventional makeup products. 

This is one of the few natural makeup brands out there that I can recommend to basically anyone I know, whether they’re vegan, health conscious or simply interested in trying out new makeup brands. 100% Pure is so natural, you could basically eat the products! Although I wouldn’t recommend doing so, I think it’s a good indication of how natural they aim to be.


100% Pure has definitely set the benchmark for what I’ve come to expect from natural makeup products. They go to tremendous lengths to ensure that every ingredient that they use is certified organic and cruelty free. There’s something to be said for a brand that revolves it’s products around their values. Suzie Wang is someone who talks the talk and walks the walk. Her lifestyle is vegan and all natural, and this can be seen in her product lines as well. Ultimately, I would recommend this brand to anyone who hasn’t already heard about it. Trust me, once you start using 100% Pure, you’ll probably never go back to conventional makeup again.

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